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Darren takes on Fizz Free February

Darren Jones, MP for Bristol North West, has pledged to give up fizzy drinks for 28 days to raise awareness of Fizz Free February.

Darren Jones MP said:

“I’m joining Marvin Rees, Mayor of Bristol, Deputy Leader of the Labour Party Tom Watson, and Shadow Health Secretary Jonathan Ashworth, in giving up fizzy drinks for February. Will you join me? You can pledge to go Fizz Free here.

I’m giving up all things fizzy to help highlight the negative effects of consuming sugary drinks. The thinking is that if we can give up fizzy drinks for 28 days, it’ll help us cut down throughout the year.

#FizzFreeFebruary is part Tom Watson’s, Southwark Council’s and Sugar Smart‘s campaign to help tackle the UK’s obesity crisis – cutting out fizzy drinks is an easy way to reduce sugar intake, save money and keep your teeth!

It’s frightening to hear that, fizzy drinks are the largest single source of sugar for children aged 11-18, and they provide an average of 29% of daily sugar intake.

Following a 2018 inquiry by the Science and Tech Committee, that I’m a member of, I’ve also been calling on the government to ban the sale of sugary, caffeine-filled energy drinks to under 16’s.

In Bristol, 56% of adults and 34% of children in year six are overweight or obese and 23% of children aged five have at least one decayed, missing or filled tooth. As ever Bristol is leading the way in tackling this matter head-on, Bristol was one of the first places to become a Sugar Smart City in 2017 and our Mayor is backing Fizz Free Feb. It has been particularly great to hear that a number of businesses in Southmead have been leading the way by promoting free water refills and reducing the number of fizzy drinks sold.

However, there’s much more to do and a ban on the sale of energy drinks to under 16’s will only help raise awareness of the dangers of consuming these drinks on a regular basis” .

Why go Fizz Free?

•you can save £438 a year if you stopped drinking one bottle of soft drink, per day, for a year
•drinking just one 330ml can of fizzy drink a day could add up to over a stone weight gain per year
•tooth decay is the leading cause for hospitalisation among five to nine year olds in the UK